Thursday, September 10, 2009


“Our Daily Bread” explores the more social aspect of this very familiar foodstuff. Over the course of a week, the designers were transformed into bakers – but bakers with a particular interest in the contexts, situations and behaviours related to bread.

London designers Héctor Serrano Studio have sent us images of objects created in a workshop about bread, which they directed for industrial design graduates at the University Cardenal Herrera in Valencia, Spain.

Our Daily Bread by Héctor Serrano Studio

September 10th, 2009

Our Daily Bread by Héctor Serrano Studio

Top image: Huevón by Reyes Mora. The perfect bread for accompanying a boiled egg. The bread itself has been designed in the shape of an egg-cup, and at the same time you can break pieces off to dip in the egg yolk

Our Daily Bread workshop by Hector Serrano 13

The workshop aimed to generate designs based on social observations.

Above: Ñam! by Alberto Silla Morales. This project stems from the past: like many other children, whenever I was sent to buy the bread I always used to break the end off to eat, as it was first thing in the morning and I hadn’t had breakfast yet. When I got home my mother always told me off because I’d made a mess of the baguette by ripping off the end. With this baguette, based on a completely standard one, children can pull off the knob end just like before, but this time without destroying the baguette.

Our Daily Bread workshop by Hector Serrano 9

Above: Panchupao by Inma Fenech. A teething ring set and a baby’s dummy. Bread is a staple foodstuff and plays an important role in the traditional European diet. It provides a large amount of carbohydrates, proteins and fibre which are ideal for optimum nutrition. This concept offers babies something healthy to eat while playing and something to bite on when their new teeth are emerging.

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