Friday, September 2, 2011

Justin Gignac: Security!™

SECURITY!™ is an 18k gold-plated sterling silver pin with white diamonds on the front and back of the piece.

An opulent interpretation of the shoplifter’s worst enemy.

The piece, meant to be worn as a pin, stems from the NYC-based artist's idea of elevating mundane and overlooked items in our everyday lives.

As a perfectly banal example, Justin explains the security tag "is one of those things that I've ignored for years. What better way to call attention to it then make it gold and throw some diamonds on it." Paired with the skills of talented jewellery designer Max Steiner the two worked quickly to produced a finished item in time for the holidays. Available with ($700) or without diamonds ($550)


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